Citation Building for Law Firms | Build Local Authority
Every time your firm's name, address, and phone number appear consistently across the web, it sends a trust signal to Google. Inconsistent data sends the opposite signal. Our citation building service ensures your law firm's NAP data is accurate, consistent, and present on every directory that matters for local rankings.
NAP Consistency Check
Google Business Profile
NAP matches - Consistent
Avvo
NAP matches - Consistent
Yelp
Old phone number - Needs update
BBB
Old address - Needs update
FindLaw
Not listed - Needs creation
Why NAP Consistency Matters for Law Firm Rankings
Google cross-references your firm's information across the internet. When your name, address, and phone number are consistent everywhere, Google trusts your business data and rewards you with better local rankings. When they're inconsistent, Google questions your legitimacy.
Inconsistent NAP
Different phone numbers, old addresses, or misspelled firm names across directories confuse Google and suppress local rankings.
Missing Citations
If your firm isn't listed on key directories, you're leaving authority signals on the table that your competitors are claiming.
Consistent & Complete
Accurate NAP data across 50+ directories signals trust and legitimacy to Google, directly improving Map Pack rankings.
Directories We Build Citations On
We cover three essential directory categories to build a comprehensive local citation profile for your law firm.
Industry-specific directories that carry extra weight for legal local SEO because they signal topical relevance.
Major business directories that form the foundation of any local citation strategy regardless of industry.
Aggregators distribute your NAP data to hundreds of smaller directories and apps. Getting these right multiplies your reach.
Our Citation Building Process
We don't just create listings - we audit, clean up, build, and verify every citation for your firm.
Citation Audit
We scan the web for every existing mention of your firm. We identify duplicates, incorrect data, missing listings, and inconsistencies that may be hurting your local rankings.
Cleanup & Correction
We claim, update, and correct your existing citations. Old addresses, wrong phone numbers, and misspelled firm names are fixed across every directory where they appear.
New Citation Building
We create new, accurate listings on every relevant directory your firm is missing from. Legal directories, general directories, and data aggregators are all covered.
Verification & Reporting
Every citation is verified once live. You receive a complete report showing each listing URL, the NAP data published, and the directory authority score.