Law Firm SEO Services That Drive Cases to Your Door
Your potential clients are searching Google right now for an attorney who does exactly what you do. If they're finding your competitors instead, you're losing cases every single day. Our SEO services for lawyers are built to fix that - with practice area pages that rank, content that builds authority, and a local presence that dominates the map pack.
Why SEO Is the Best Investment a Law Firm Can Make
Pay-per-click ads stop generating leads the moment you stop paying. SEO compounds. Every practice area page you publish, every link you build, and every optimization you make adds permanent value to your firm's online presence. The law firms winning the most cases online aren't spending the most - they're investing in the right SEO strategy.
96%
of people seeking legal advice use a search engine
74%
of consumers visit a law firm's website before contacting them
28%
of local searches result in a purchase or engagement within 24hrs
The Six Pillars of Law Firm SEO
Effective SEO for lawyers isn't one thing - it's a coordinated strategy across six areas. We offer products for each so you can invest where it matters most for your firm.
SEO-optimized pages targeting your highest-value practice areas. Each page is built to rank for case-generating keywords and convert visitors into consultations.
Strategic link building from legal publications, relevant directories, and high-authority websites. We build the backlink profile Google expects from a trusted law firm.
Google Business Profile optimization, citation building, and geo-targeted content that puts your firm in the map pack for searches in your jurisdiction.
Site speed optimization, schema markup, mobile performance, and crawl error resolution. The technical foundation that lets your content rank.
Data-driven keyword research identifying the exact terms potential clients use when searching for your practice areas. We target intent, not just volume.
We reverse-engineer what's working for the top-ranking firms in your market, then build a strategy to outrank them systematically.
The FirmGrowth Difference: No Retainers, No Guesswork
Traditional law firm SEO agencies charge $5K-$15K per month, lock you into 12-month contracts, and deliver vague monthly reports. We flipped that model.
- Buy individual SEO products - practice area pages, blog posts, links
- See pricing before you buy - no discovery calls required
- Every deliverable is a tangible asset your firm owns forever
- Fast turnaround: most products delivered in 5-14 business days
- Built by a team with 20+ years of legal marketing experience
- Scale up or down month-to-month based on your budget
Traditional SEO Agencies
- $5K-$15K/month retainers
- 12-month contracts
- Vague monthly reports
- No idea what you're paying for
- Weeks of sales calls before starting
FirmGrowth
- Buy individual products starting at $175
- No contracts - buy what you need
- Tangible deliverables you can see and own
- Transparent pricing on every product
- Online checkout - start today
Start Building Your SEO Pipeline
Choose the products that match your firm's needs. Every purchase is a step toward more organic cases.
Practice Area Pages
SEO-optimized pages targeting your most valuable keywords. Conversion-focused copy that turns searchers into clients.
View product →
Blog Writing
Informational content that captures top-of-funnel traffic and builds topical authority for your practice areas.
View product →
Local SEO Package
Google Business Profile optimization, citation building, and local signals to dominate the map pack in your area.
View product →
Frequently Asked Questions About Law Firm SEO
Get answers to the questions we hear most from attorneys exploring SEO for their practice.
Related Services
Law firm SEO works best as a coordinated strategy. Explore our other services.