Blog Writing for Law Firms That Drives Real Traffic
Your potential clients don't start by searching for a lawyer. They start by searching their problem: "what to do after a car accident," "how long does a divorce take," "can I be fired for..." Blog content captures these searchers before your competitors do - building your authority and filling your funnel with people who need exactly what you offer.
$200-$500
per post
What's Included in Every Blog Post
Not generic legal articles scraped from template libraries. Every post is researched, outlined, and written to target specific keywords in your market.
Every post starts with keyword research. We target informational queries with real search volume that your potential clients are actually searching for - not random topics that sound good but generate zero traffic.
Well-researched, original content that covers each topic thoroughly. Long enough to rank, concise enough to keep readers engaged. No fluff, no filler paragraphs.
Built-in FAQ sections with schema markup that target People Also Ask boxes and featured snippets. These FAQ answers can appear directly in Google's search results, driving additional visibility.
Content structured specifically to win featured snippet positions - the answer box that appears above all organic results. Proper heading structure, concise definitions, and organized lists.
Each post includes strategic internal links to your practice area pages, building topical clusters that signal authority to Google. We map out exactly which pages each post should link to.
Naturally placed calls-to-action throughout the post that guide readers toward your practice area pages or consultation booking. Blog content should work as a lead generation tool, not just an information dump.
How It Works
From topic selection to published post in four steps. Fast, predictable, and built for scale.
Share Your Practice Areas & Goals
Tell us which practice areas you want to build authority around and we'll generate a list of keyword-driven topic ideas for your approval.
We Research & Outline
Our team conducts keyword research, analyzes competing content, and creates a detailed outline targeting specific search queries and featured snippet opportunities.
Expert Writing & SEO Optimization
Our legal content writers produce the post with proper heading structure, internal links, FAQ schema, and conversion CTAs. Every post is reviewed by our SEO team.
Delivery & Review
You receive the finished post in a Google Doc with meta tags and implementation notes. Review it, request any revisions, and publish when ready.
Why Law Firms That Blog Consistently Win More Cases
Blog content isn't about checking a marketing box. It's a strategic SEO asset that builds topical authority, captures top-of-funnel traffic, and supports your practice area pages in ranking for competitive keywords.
- Topical authority signals tell Google your firm is an expert in specific practice areas
- Blog posts capture informational searches that practice area pages can't target
- Internal links from blog posts pass authority to your money pages
- Featured snippet wins put your firm above all organic results
- Consistent publishing keeps your site fresh in Google's eyes
- Every post is a permanent asset that generates traffic for years
434%
more indexed pages for companies that blog regularly vs. those that don't
67%
more leads per month for B2B companies with active blogs
3yrs+
average lifespan of a well-optimized blog post before needing updates
Frequently Asked Questions
Common questions about our law firm blog writing service.
Related Products
Blog content works best when paired with these complementary products.
Practice Area Pages
The core pages your blog content should support
Guest Post Link Building
Build authority that helps all your content rank
Niche Edit Links
Contextual backlinks to boost your blog rankings
Landing Page Design
Convert the traffic your blog generates