Citation Building for Law Firms
Google uses citations as a trust signal for local rankings. If your firm's name, address, and phone number aren't consistent across the directories that matter, you're sending mixed signals to search engines - and losing map pack visibility to firms that got this right.
Why Citations Are Critical for Local Rankings
Citations are one of the top local SEO ranking factors. Google cross-references your business information across the web - and inconsistencies cost you visibility.
#3
ranking factor for local map pack according to BrightLocal
68%
of consumers would stop using a business with inaccurate listings
80%
of local searches on mobile convert within 24 hours
Where We Build Your Citations
We submit your firm to four categories of directories - each serving a different purpose in your local SEO strategy.
Avvo, Justia, FindLaw, Lawyers.com, Super Lawyers, Martindale-Hubbell, and practice-specific directories relevant to your areas of law.
Examples: Avvo, Justia, FindLaw, Nolo, LawInfo
Submissions to the four major data aggregators that feed information to hundreds of smaller directories and GPS/mapping services.
Examples: Foursquare, Data Axle, Neustar Localeze
General business directories with strong domain authority that Google trusts for local business validation.
Examples: Yelp, BBB, Yellow Pages, Manta, Hotfrog
Chamber of Commerce listings, city-specific directories, and industry association directories relevant to your jurisdiction.
Examples: Local chambers, city directories, bar associations
How It Works
Every citation is manually submitted - no automation, no shortcuts, no errors.
NAP Verification
We confirm your exact business name, address, phone number, and website URL to ensure 100% consistency across all submissions.
Citation Audit
We check your existing citation landscape to avoid duplicates and identify the highest-impact directories you're missing.
Manual Submission
Our team manually submits your firm to each directory with accurate NAP data, proper categories, and complete profile information.
Verification & Reporting
We verify each listing goes live and deliver a comprehensive report with URLs, credentials, and status for every citation.
What You'll Receive
Complete transparency on every citation we build. No black boxes.
- Manual submissions to your chosen number of directories
- 100% NAP consistency across all listings
- Proper category selection on every directory
- Complete business descriptions where supported
- Detailed spreadsheet with live URLs for every citation
- Login credentials for all directory accounts created
- Submission status tracking (live, pending, in review)
- Duplicate listing detection and cleanup recommendations
Turnaround
14-21 business days for full submission and verification
Recommended Volume
50-100 citations for most law firms, depending on market competition
Quality Guarantee
Every citation manually verified. We replace any that don't go live.
Popular Citation Packages
Not sure how many you need? Here are our most popular packages.
~$300
25 citations
- Core legal directories
- Major data aggregators
- Top business directories
- NAP audit included
~$625
50 citations
- Everything in Starter
- Local chamber listings
- Niche practice directories
- Extended legal directories
- Citation cleanup included
~$1,250
100 citations
- Everything in Standard
- Multi-city directories
- Industry association listings
- Full competitive parity
- Priority support
Frequently Asked Questions
Everything you need to know about citation building for law firms.
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