FAQ Pages That Win Featured Snippets and Convert Visitors
When someone Googles "how long does a personal injury case take" or "can I get custody if I have a felony" - your FAQ page should be the answer Google shows. We create structured FAQ content with schema markup that targets People Also Ask boxes, wins featured snippets, and answers the exact questions your prospects are searching before they ever contact a firm.
$300
per FAQ page
What's Included in Every FAQ Page
Not a lazy list of generic questions. Research-driven Q&A content engineered for search visibility and built to convert visitors into consultations.
Every page ships with properly formatted JSON-LD FAQ schema ready to paste into your site. This structured data enables Google to display your Q&A pairs as rich results directly in search - expandable dropdowns that make your listing dominate the page.
We research and target the specific questions that trigger People Also Ask results for your practice areas. When your FAQ page answers these questions better than competitors, Google pulls your content into the PAA box - free visibility at the top of search results.
Not random questions your marketing team brainstormed in a meeting. Every question is sourced from actual search data - queries prospects type into Google when researching their legal situation. Real questions with real search volume behind them.
Each answer follows a specific structure: a concise 40-60 word direct answer (the snippet target), followed by detailed supporting information. This format maximizes your chances of winning the featured snippet while still providing thorough answers for visitors.
FAQ answers naturally reference and link to your practice area service pages, building topical clusters and passing authority. When someone reads 'How much is my car accident claim worth?' the answer links to your personal injury page. Strategic linking, not random.
We don't write FAQ pages for attorneys - we write them for the people who need attorneys. Questions like 'Do I have a case?' and 'How much does a lawyer cost?' are what your prospects search. We answer them in a way that builds trust and drives consultations.
How It Works
From practice area selection to published FAQ page in four steps. Schema markup included, ready for rich results.
Choose Your Practice Areas
Tell us which practice areas need FAQ pages and share any questions your team hears frequently from prospects. We'll combine your input with our keyword research.
We Research & Select Questions
Our team analyzes search data, People Also Ask boxes, and competitor FAQs to identify the highest-value questions for each practice area. We present the question list for your approval.
Expert Writing & Schema Markup
We write clear, authoritative answers optimized for featured snippets, add internal links to your practice area pages, and generate the JSON-LD FAQ schema markup for each page.
Delivery & Implementation
You receive the complete FAQ page content with meta tags, schema markup code, and implementation instructions. Review, request any revisions, and publish.
Why FAQ Pages Are an Untapped SEO Weapon for Law Firms
Most law firms either don't have FAQ pages or have a single generic page with questions nobody searches for. That's a missed opportunity. Practice-area-specific FAQ pages target question queries that your competitors aren't even trying to rank for - and Google rewards structured answers with premium search real estate.
- FAQ schema creates rich results that make your listing 2-3x larger in search results
- People Also Ask boxes appear in 65%+ of legal searches - your FAQ page can capture them
- Question-based queries often have lower competition than transactional keywords
- Each FAQ page strengthens the topical authority of your practice area hub
- Prospects who get answers to their questions on your site are more likely to call you
- FAQ content doubles as training material for your intake team's common responses
65%+
of legal searches trigger People Also Ask boxes - your FAQ page can appear in them
2-3x
more SERP real estate with FAQ rich results compared to standard listings
87%
of people who ask a legal question online will eventually hire an attorney for that issue
Frequently Asked Questions
Common questions about our FAQ page writing service for law firms.
Related Products
FAQ pages work best when part of a complete content strategy. Pair them with these products.
Practice Area Pages
The money pages your FAQ content supports and links to
Blog Writing
Long-form content that complements FAQ targeting
SEO Audit
Identify which FAQ pages your site needs most
Competitor Research
See what FAQ content your competitors are ranking for