Competitor Research Report for Law Firms
Your competitors are ranking for keywords you should own. They have backlinks from sources you haven't tapped. They're publishing content on topics you haven't covered. Our competitor research report shows you exactly what they're doing, where the gaps are, and how to systematically overtake them.
Stop Guessing. Start Outranking.
Most law firms invest in SEO without ever studying what's actually working for the firms that are outranking them. That's like preparing for trial without reviewing the other side's evidence.
3-5x
more keyword opportunities uncovered vs. basic SEO tools
90%
of firms discover competitors they didn't know were outranking them
6-12mo
of strategic direction from a single research report
What We Analyze
Six dimensions of competitive intelligence, powered by real data and interpreted by legal marketing experts.
Every keyword your competitors rank for that you don't. Filtered by search volume, difficulty, and commercial intent so you know exactly which terms are worth targeting.
Side-by-side comparison of your backlink profile vs. competitors. We identify link sources you're missing, assess link quality, and surface the most impactful link-building opportunities.
Which practice area pages, blog topics, and content types are driving traffic for competitors that you haven't created yet. Prioritized by traffic potential and conversion likelihood.
Who's winning featured snippets, People Also Ask boxes, local packs, and other SERP features in your market. We identify which features you can realistically capture.
Estimated organic traffic and visibility scores for each competitor, broken down by practice area. See exactly how much traffic you're leaving on the table.
Google Business Profile analysis, citation comparison, review velocity, and local pack positions for your competitors across your service areas.
How It Works
From market definition to strategic roadmap in under two weeks.
Define Your Market
Tell us your practice areas, service areas, and who you consider your top competitors. We'll also identify competitors through SERP analysis.
Data Collection
We pull comprehensive data from DataForSEO, Ahrefs, and manual SERP analysis across your entire keyword universe.
Expert Analysis
Our team interprets the data through the lens of legal marketing strategy, filtering noise and prioritizing by revenue impact.
Strategy Report Delivery
You receive a comprehensive report with prioritized opportunities, specific recommendations, and a competitive positioning roadmap.
What You'll Receive
A strategic intelligence document that becomes your SEO roadmap for the next 6-12 months.
- Comprehensive PDF report (40-60 pages) with executive summary
- Keyword gap spreadsheet with volume, difficulty, and priority scores
- Backlink opportunity list with specific target sites and outreach angles
- Content gap matrix showing topics to create and pages to optimize
- SERP feature opportunity map for featured snippets and PAA boxes
- Local competition scorecard for GBP, citations, and reviews
- 90-day action plan with prioritized recommendations
- 30-minute walkthrough call to discuss strategy and next steps
Turnaround
5-7 business days from project kickoff
Data-Driven
Powered by DataForSEO, Ahrefs, and manual SERP analysis
Expert Interpretation
Not just data dumps - strategic analysis by legal SEO experts
Frequently Asked Questions
Common questions about our competitor research service for law firms.
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