On-Page SEO Optimization for Law Firms
Your law firm's website pages have content, but are they optimized to rank? Most law firm pages are leaving rankings on the table with weak title tags, broken header structures, missing internal links, and zero schema markup. On-page optimization turns underperforming pages into ranking candidates - and ranking pages into position 1 contenders.
$450
per page
What We Optimize on Every Page
Six layers of optimization that transform an underperforming page into a page that Google wants to rank.
Keyword-targeted, click-optimized title tags and meta descriptions for every page. These are the first thing potential clients see in search results - they need to be compelling and strategically crafted.
Proper H1-H6 structure that signals content organization to Google and improves user experience. Most law firm websites have broken header hierarchies that confuse search engines about what the page is actually about.
Strategic internal linking that distributes authority to your most important pages and helps Google understand your site structure. We map out exactly which pages should link to which and with what anchor text.
We compare your page content against the top-ranking pages for your target keyword and identify what's missing. Specific topics, questions, and subtopics that need to be addressed to compete.
Descriptive, keyword-relevant alt text for every image, plus compression recommendations to improve page speed. Images are an often-overlooked ranking factor that can also drive traffic from Google Image Search.
LegalService, Attorney, FAQ, and Review schema markup that helps Google understand your content and can generate rich snippets in search results - star ratings, FAQ dropdowns, and enhanced listings.
How It Works
From audit to optimized page in five business days. Clear process, no surprises.
Page Audit & Keyword Analysis
We analyze each page's current performance, identify the primary and secondary keywords it should target, and benchmark against the top-ranking competitors for those terms.
Optimization Blueprint
We create a detailed optimization plan for each page: new title tag, meta description, header restructure, content gap recommendations, internal linking map, and schema markup specifications.
Implementation
We either implement the changes directly on your site or deliver a ready-to-implement document for your team. Every change is reviewed for accuracy and alignment with your brand voice.
Verification & Monitoring
We verify all changes are live and rendering correctly, submit updated pages for reindexing, and set up tracking to measure ranking and traffic improvements over the following weeks.
Why On-Page SEO Delivers the Fastest Results
Link building takes months. Content creation takes weeks. On-page optimization can move rankings in days. When Google recrawls a page with a better title tag, improved content structure, proper schema markup, and stronger internal links, it often reassesses that page's relevance immediately.
We've seen law firm practice area pages jump from position 12 to position 5 within two weeks of on-page optimization alone. A personal injury page that was buried on page 2 moved to the top 3 after restructuring the headers, filling content gaps identified by competitor analysis, and adding FAQ schema that earned a rich snippet.
On-page SEO is also the foundation everything else builds on. Link building sends authority to your pages - but if those pages aren't properly optimized, that authority is wasted. Content marketing generates topical relevance - but if your internal linking doesn't distribute it correctly, the impact is diluted. Start with on-page optimization, then layer on links and content.
Your Pages Are Leaving Rankings on the Table
Most law firm websites have practice area pages that could rank significantly higher with proper on-page optimization. At $450 per page, this is one of the most cost-effective SEO investments available. Optimize your top 5 pages for less than the cost of a single month of most SEO retainers.
Frequently Asked Questions
Everything you need to know about our on-page SEO optimization service for law firms.
Related Products
On-page optimization works best when combined with technical fixes, fresh content, and an ongoing SEO strategy.
Technical SEO Audit
Fix site-wide technical issues that hold pages back
Practice Area Pages
New SEO-optimized pages for your practice areas
Blog Writing
Fresh content to support your on-page strategy
Local SEO Package
Ongoing SEO that builds on optimized pages