HARO/Digital PR Links for Law Firms
The backlinks your competitors can't easily replicate. HARO and digital PR links come from real journalists at real publications who chose to quote your attorney as an expert source. DR60+ guaranteed. Forbes, Reuters, U.S. News - the kind of editorial mentions that build both brand authority and domain authority simultaneously.
$1,100
per link
The Gold Standard of Link Building
HARO links are earned, not built. That's why they carry more weight than any other link type - and why your competitors can't just buy their way to the same placements.
Every placement meets a minimum DR60 threshold. Most land on DR65-85+ publications. If it doesn't meet the minimum, it doesn't count toward your order.
Forbes, Reuters, Business Insider, U.S. News, Yahoo News, Law.com, ABA Journal - real newsrooms with real journalists and real editorial standards.
Our PR team maintains active relationships with hundreds of journalists covering legal, business, and finance beats. These relationships mean faster responses and higher placement rates.
Your attorney is positioned as the expert. Their name, credentials, and firm appear in the article alongside their quoted insight. Brand authority and SEO authority in one placement.
HARO links deliver double value: the SEO power of a high-DR editorial backlink plus the brand credibility of being quoted as a legal expert in mainstream media.
These are permanent editorial mentions in published news articles. They don't expire, they aren't sponsored content labels, and they can't be purchased directly - they're earned.
How It Works
Earning media placements takes time, expertise, and relationships. Here's how we make it happen for your firm.
Attorney Profiling
We build expert profiles for your attorneys covering their credentials, practice areas, and the types of legal topics they can speak to. This becomes the foundation for all pitches.
Daily Query Monitoring
Our PR team monitors thousands of journalist queries daily across HARO, Connectively, Qwoted, and direct media relationships. We identify opportunities that match your firm's expertise.
Expert Response & Pitching
We craft compelling, quotable responses on behalf of your attorneys and submit them to journalists. Responses are drafted for approval before submission when time allows.
Publication & Reporting
When a journalist uses your quote, we verify the placement, confirm the DR threshold, and deliver full reporting: live URL, publication name, DR score, and the exact quote used.
Links Your Competitors Can't Replicate
Anyone can buy guest posts. Anyone can order niche edits. But getting quoted as a legal expert in Forbes or Reuters? That takes expertise, relationships, and a dedicated PR operation. These placements create a moat around your rankings.
- Highest-trust backlinks possible from genuine editorial content
- Attorney positioned as quoted expert in major publications
- Brand recognition with potential clients who read these outlets
- Referral traffic from high-readership media sites
- Links that improve your E-E-A-T signals in Google's quality evaluation
- Permanent placements that compound in value over time
Turnaround
30 business days. Journalism has its own timeline - quality placements take time to earn.
Authority Guarantee
DR60+ minimum on every placement. Most land on DR65-85+ publications.
Recommended Volume
2-4 placements per month for maximum impact without overextending budget
Frequently Asked Questions
Everything you need to know about HARO and digital PR link building for law firms.
Related Products
Build a complete authority strategy by pairing HARO links with these services.
Guest Post Links DA50+
Premium guest posts on high-authority domains
Niche Edit Links DR50+
Premium placements in existing indexed content
National SEO
Comprehensive national ranking strategy
Expert Consulting
Strategic SEO consulting for law firms