Attorney Bios That Build Trust and Boost Your E-E-A-T
Your attorney bio page is one of the most visited pages on your website - and one of the most neglected. Prospects aren't just checking credentials. They're deciding whether they trust this person with their case, their custody battle, their future. A bio that reads like a resume loses that prospect. A bio that tells a story, highlights real results, and shows personality wins the call.
$250
per attorney bio
What's Included in Every Attorney Bio
Not a reformatted resume. A strategically written profile that establishes credibility, builds connection, and sends the right signals to both prospects and search engines.
Every bio is structured to send the strongest possible Experience, Expertise, Authoritativeness, and Trustworthiness signals to Google. In YMYL legal content, your attorney bios are the foundation of your site's credibility in Google's eyes.
We deliver each bio with schema.org Person structured data ready for implementation. This helps Google understand who your attorneys are, their credentials, and their relationship to your firm - critical for knowledge panel eligibility and author entity signals.
We highlight every credential that builds credibility: bar admissions by jurisdiction, Super Lawyers selections, Avvo ratings, board certifications, law review publications, and speaking engagements. Organized for scannability, not buried in a wall of text.
Beyond credentials, prospects want to know who they're hiring. We weave in personal details - why they became a lawyer, community involvement, coaching their kid's soccer team - that make the attorney relatable. People hire people they connect with.
Whether your firm has 3 attorneys or 30, every bio reads like it belongs on the same website. Consistent formatting, tone, and structure across all bios creates a professional, cohesive team presentation that reflects well on your firm's brand.
Bios naturally incorporate geographic and practice area keywords that support 'attorney near me' and '[practice area] lawyer in [city]' searches. When Google connects your attorney entity to your location and practice areas, your local visibility improves.
How It Works
From intake form to published bio in four steps. Fast turnaround so your team page stops working against you.
Complete the Attorney Intake Form
Each attorney fills out our structured questionnaire covering their background, credentials, practice focus, and personal interests. Takes about 10 minutes per person. Alternatively, send us their CVs and we'll work from those.
We Research & Draft
Our writers research each attorney's background, verify bar admissions, check for awards and recognitions, and draft the bio with proper E-E-A-T structure and schema.org markup. Every bio is unique - no templates.
Attorney Review & Revisions
Each attorney reviews their bio for accuracy, tone, and emphasis. One revision round is included. Most bios require minimal changes because we base them directly on the intake form responses.
Final Delivery with Markup
You receive the finalized bio copy, meta title/description, schema.org Person structured data, and headshot specifications. Ready to publish on your team page and individual attorney profiles.
Why Your Attorney Bios Are More Important Than You Think
The team or attorney profile page is consistently one of the top 3 most-visited pages on law firm websites. Prospects research the specific attorney who will handle their case before making contact. A weak bio - or worse, no bio at all - costs you consultations you never even know about.
- Attorney bios are the #1 E-E-A-T signal on your website - Google uses them to evaluate your entire site's credibility
- Prospects visit attorney pages before contacting the firm in over 70% of cases
- Schema.org Person markup helps Google connect your attorneys to their publications, awards, and bar records
- Strong bios differentiate your firm from competitors who list nothing but a name and practice area
- Author entity signals from bios boost the ranking potential of every blog post attributed to that attorney
- Consistent, professional bios signal an organized, trustworthy firm to both Google and prospects
Top 3
most-visited page on law firm websites - your team page is one of the first places prospects go
70%+
of prospects check attorney bios before deciding to contact a law firm
YMYL
legal content is a "Your Money or Your Life" category where Google applies the strictest E-E-A-T standards
Frequently Asked Questions
Common questions about our attorney bio writing service.
Related Products
Attorney bios work best as part of a complete firm presence. Consider pairing with these products.
Practice Area Pages
Service pages that reference your attorney expertise
GBP Optimization
Connect attorney profiles to your Google Business listing
Fast Law Firm Website
The website where your attorney bios will live
Expert Consulting
Strategy on your firm's overall online presence